
                               HOW TO WRITE GOOD

                               by Frank L. Visco

My several years in the word game have learnt me several rules:

1. Avoid alliteration.  Always.

2. Prepositions are not words to end sentences with.

3. Avoid cliches like the plague.  (They're old hat.)

4. Employ the vernacular.

5. Eschew ampersands & abbreviations, etc.

6. Parenthetical remarks (however relevant) are unnecessary.

7. It is wrong to ever split an infinitive.

8. Contractions aren't necessary.

9. Foreign words and phrases are not apropos.

10. One should never generalize.

11. Eliminate quotations.  As Ralph Waldo Emerson once said: 
    "I hate quotations.  Tell me what you know."

12. Comparisons are as bad as cliches.

13. Don't be redundant; don't more use words than necessary; 
    it's highly superfluous.

14. Profanity sucks.

15. Be more or less specific.

16. Understatement is always best.

17. Exaggeration is a billion times worse than understatement.
       
18. One-word sentences?  Eliminate.

19. Analogies in writing are like feathers on a snake.

20. The passive voice is to be avoided.

21. Go around the barn at high noon to avoid colloquialisms.

22. Even if a mixed metaphor sings, it should be derailed.

23. Who needs rhetorical questions?

--------

Frank L. Visco is a vice-president and senior copywriter at USAdvertising.




X-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-X

 Another file downloaded from:                               NIRVANAnet(tm)

 & the Temple of the Screaming Electron   Jeff Hunter          510-935-5845
 Rat Head                                 Ratsnatcher          510-524-3649
 Burn This Flag                           Zardoz               408-363-9766
 realitycheck                             Poindexter Fortran   415-567-7043
 Lies Unlimited                           Mick Freen           415-583-4102

   Specializing in conversations, obscure information, high explosives,
       arcane knowledge, political extremism, diversive sexuality,
       insane speculation, and wild rumours. ALL-TEXT BBS SYSTEMS.

  Full access for first-time callers.  We don't want to know who you are,
   where you live, or what your phone number is. We are not Big Brother.

                          "Raw Data for Raw Nerves"

X-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-X
